ABOUT ALEX
Curiosity.
Collaboration.
Impact.
I’m Alex Pollock, a global digital and media leader with nearly 20 years’ experience spanning digital, strategy, performance marketing, technology and transformation.
My career has taken me across agency, in-house and global enterprise environments, working with ambitious organisations and multidisciplinary teams to solve complex challenges.
Today, I lead global digital & media capability at Randstad Enterprise, bringing together specialists across media, CRM, digital experience, data and technology.
I’m particularly interested in the rapidly changing relationship between people and technology: how AI, automation, data and emerging platforms can remove complexity, improve decision-making and create new opportunities.
My leadership philosophy is built around clarity, trust and accountability. Give talented people a clear direction, create the conditions for them to succeed and empower them to make things better.
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AREAS OF EXPERTISE
What I focus on
Four areas that have shaped my career and continue to drive my work.
Digital & Growth
Digital strategy, customer and candidate experience, performance marketing and growth.
Connecting digital experiences with measurable outcomes and ensuring strategy translates into execution.
Media & Marketing
Global media strategy, investment, activation and optimisation across channels and markets.
Building smarter approaches to media that connect audience insight, technology, creativity and commercial performance.
AI & Technology
AI adoption, MarTech, automation, CRM and emerging technology.
Exploring how technology can simplify work, augment people and fundamentally improve how organisations operate.
Leadership & Transformation
Building high-performing teams, operating models and cultures that scale.
Leading through change, developing people and turning complex transformation programmes into sustainable capability.
SELECTED EXPERIENCE
Brands I’ve worked with
Experience spanning global enterprises, agencies and ambitious growing organisations.
