DIGITAL. PEOPLE. PROGRESS.
ALEX POLLOCK
DIGITAL. MEDIA. TECHNOLOGY. LEADERSHIP.
Global digital and media leader. I build high-performing teams and use technology, data, and AI to turn strategy into growth.
Global Head of Digital & Media
Randstad Enterprise
FROM STRATEGY TO IMPACT
Strategy only matters when it changes what happens next.
I work where digital, media, technology and people meet. The test of any strategy is whether it delivers: better performance, lower cost, faster execution.
With nearly 20 years across agency, in-house and global enterprise environments, I’ve led teams, rebuilt capabilities and made investment decisions at scale.
The pattern is consistent: understand the problem, get the right people in the room and turn complexity into something that works.
Strategy to execution
Improvements in ROI, reduction in CPA, and delivered six-figure annual savings through global technology RFPs.
Global perspective
Led eight-figure annual marketing investment across EMEA, North America and APAC.
Technology enabled
Cut manual effort by three-quarters with AI automation, and more than tripled email conversion rates.
People
focused
Built and scaled multidisciplinary teams across three regions, led through clarity, trust and accountability.
The best technology makes people better at what they do.
I’m sceptical of technology for its own sake. My test is whether it removes friction, sharpens decisions or frees talented people to do the work only they can do. AI, automation and data earn their place when they pass it.
Leadership works the same way. Give talented people clear direction, the right tools and room to make things better.
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